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We-- when I was generated, I was asked by the board to ensure that Canopy is a multiyear growth tale with a course to success, right? So for me, task one was to make certain that we had the appropriate output coming out of our production properties and also not have so several vacant coverings or SKU equipping out at retail in Canada.
I asked them to enhance high quality to ensure that we can boost customer pull over time, which consists of the THC part, as well as the team has responded well, however it takes a while for that to pull-through at retail. So you're not even necessarily seeing the outcomes of the job that we have actually done on rack, at a retail yet.
That job is still under method. And also as Mike discussed, we intend to have some points to speak about on our next earnings call. As well as so-- and after that finally, I additionally inquired to not build stock so that we might have much more appealing gross margins if we put much more throughput through our plants, but we would simply be building stock.
I think from right here is where-- we have some work to do. And Mike, I would certainly like you to possibly stroll through an integrate in your mind where we ended in the quarter from a General Practitioner viewpoint approximately as much as our margin target.-- Principal Financial Officer Yeah, I believe actually taking a look at the 7% gross margin reported in the quarter, I assume it's easy to bifurcate out between volume influences on lower production quantity versus remarkable activities that return to implementation.
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And also when you adjust for that and also look simply at what need to have happened for the quarter simply based on those effects, that brought us to around 17% or 18% margin for the quarter - exterior awnings. And we assume that's a good proxy of what to expect over the following quarter approximately.
The various other thing that dragged our margin down is really simply executional items. So getting our pack dates right, so that we can deliver product with enough rack life before it goes to the district. There were some production challenges in regards to getting the phasing of assembly line up as though enabled us to provide for adequate service life.
Which's where the complexity of our procedure comes right into play, and this is where the SKU justification is really supplying us with a much simpler structure to run our supply chain off of. So my sight is when you check out the supply chain in Smiths Falls, we clearly have a large-scale facility (exterior awnings).
-- BMO Capital Markets-- Expert Thanks. Very helpful. Your next question comes from Andrew Carter from Stifel. Please go in advance.-- Stifel Financial Corp.-- Expert Greetings. I simply desired to ask in kind of pursuing the amendment with Acreage. I appreciate the possible reduction in dilution for Cover as well as the drawback security right here.
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market, listed below your sort of 10% to 15%. I presume offered the rate of interest by Canopy in going after various other options along very little job done to day by Acreage, could you aid us comprehend the step-by-step commitment below of at the very least $87.5 million versus type of letting this arrangement run its training course and also possibly having complete adaptability to pursue other choices? Thanks.
They have a really strong plan to deal with those shortcomings, and we really feel rather excellent concerning that plan. I 'd also say, Andrew, that the original purchase left extremely little wiggle area in regards to outs. As well as so it wasn't as basic as allowing it play out as well as walking away (custom shade canopy). It was actually the obstacle explanation for us as well as for the Property team was to truly recraft an offer that would offer them the maximum-- the highest probability of success due to the fact that the various other situation where they they kind of my company hopped along wasn't palatable to Acreage and also their shareholders or Cover as well as our shareholders.
upon permissibility which by the method I assume, is coming faster than plainly, individuals thought it would perhaps a year earlier. As well as we're currently seeing the advantage of having our brand names in the UNITED STATE market, and also I can't wait to get our 2.0 items in the marketplace. So I believe it was I believe it was the means to create a real victory out of the original plan that we had with Acreage.
-- Analyst Many thanks. I'll pass it on. Your following inquiry originates from Bryan Spillane from Bank of America. Please go on.-- Financial Institution of America Merrill Lynch-- Expert Hey. Greetings everyone.-- Ceo Hey Bryan.-- Financial Institution of America Merrill Lynch-- Expert I wished to follow-up on Vivien's inquiry previously almost worth as well as rates - large outdoor canopy.
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So taking share from the illegal market? And afterwards exactly how much of that may be balanced out from a trade down from the much more value-added product right into the read more worth sector? So I'm just attempt to obtain an understanding of simply what that compromise may be in between gaining share but also potentially it cannibalizing your existing business?-- President Yeah, so like it's an odd market when you consider that.
I think we're just claiming we're taking share of the worth market that currently exists. I additionally believe that we're in our infancy as a sector, Bryan, in regards to trading customers up as well as talking to them about the distinctions in-- this isn't-- there's been a great deal of discussion on the marijuana room regarding does it wind up being a commodity organisation? Well, this isn't-- we're not acquiring cars and truck parts below.